We were tasked with creating an animated 3D billboard for K Pop Square - Seoul’s answer to Times Square or Piccadilly Circus and one of the biggest media spaces in the world.

The brief was simple - you can be whoever or whatever you want to be in the Metaverse. This was our answer…

Discover your Metaverse you

You can be whoever or whatever you choose in the Metaverse. You can express you true self based on your passions and interests.

We created a fun, interactive quiz that allowed young people in Korea to discover their Metaverse self in the form of a quirky avatar.

All they had to do was answer a series of fun and engaging and very visual questions to receive a character and profile that represented their virtual self from over 30,000 possible combos.

Keyless

A film for Ford’s Keyless Entry technology.

The ad was very popular in Europe and an Italian comedy show even did a spoof of the ad…

https://www.youtube.com/watch?v=66_mBs1z6yQ

For International Day Of Sign Language we created a real time Sign Language Translator. Working with a fantastic deaf influencer, Jazzy Whipps, we asked our users to write in the comments what phrase or sentence they would like to see translated into sign language. We then fed the best comments to our production team who were in a studio with Jazzy filming the translation. This video response was then posted as a reply to the user’s original comment. The intention was to make sign language more accessible. When members of the non-deaf community are able to speak sign language, it contributes to a more inclusive society for all.

Over a period of 6-9 months, we collaborated with artists, influencers, content creators and other creative minds from around the world to create a series of social posts celebrating notable days and moments on the calendar. Here are some of our favourites:

Final Farewell

A Cinema ad dramatising the incredible fuel economy on the Ford Transit Connect featuring a cover of the iconic 70s hit song ‘When will I see you again’ by The Three Degrees.

Personalised Ads Campaign
There are thousands of small businesses who advertise their products and services on Facebook. They all rely on the exposure the platform provides to grow and protect their businesses. Facebook’s personalised ads help SMBs find exactly the right type of customers for them. During the pandemic small businesses were hit hardest of all, so Facebook decided to help them out.

The Brief:
Create an on platform campaign that informs Facebook users just how critical personalised ads are to the success of small businesses. Provide support to individual, real SMBs by actually featuring them in the executions.

The Work:
We created 4 on platform films and 2 innovation experiences that dramatised how much SMBs benefit from personalised ads on Facebook. Each execution featured a different, real SMB and the type of customers that targeted ads could help connect them with.

Ford Champions League Idents:

TV Idents for Ford’s Sponsorship of the 2012 UEFA Champions League.

Fosters Digital Campaign:

Digital campaign for Fosters lager based on the ‘Shadow napping’ TV spot.

FEATURED - Creative Review Annual 2009
SECOND RUNNER UP - Creative Showcase Jan 2009

Do The Green Thing ‘Huddle’:

Viral Film for the environmental charity ‘DotheGreenThing.com’ encouraging people to turn their heating down.

WINNER – Gold 2008 Horizon Award in the film category.
WINNER – ‘Audience Award for Best Environmental Short Film’ at the 2008 Reduction Festival.
NOMINATED – 2008 BIMA Awards.
FEATURED – Creative Review Annual 2009.

Natwest Digital Ambient:

A Digital Graffiti Wall to dramatise NatWest’s new service for teens: Customise your bank card.

Users could create graffiti art on the screen using a spray can-like device. When the cap was pressed, the can ‘sprayed’ invisible light that was tracked by the screen as users created their designs. The completed artwork could then be printed out with the unique reference number required to apply for the customised card.

Transport For London Young Drivers

x3 online ads warning teenagers of the dangers of driving under the influence following the above the line campaign strategy ‘Lose your license and you’re just a kid again’.

SHORTLISTED - Campaign Big Awards 2008
FINALIST - Microsoft Mouse Awards 2009